02 – 商业模式特点差异化
标题:商业模式特点差异化 作者:廖翊翃 与友人吃饭聊起,他想在呆了10年的公司离职创业去。想说顺应潮流,开间自己向往已久的精品咖啡馆去。 在槟岛这一带,近几年来确实吹起了精品咖啡坊的潮流风,尤其在古迹区一带,随便数一数都超过十根手指,一点也不夸张。而这些咖啡坊都有各自的独特特色,当然也有的咖啡馆虽然拥有独特特色,但经营时间不长久,相继倒闭。 [...]
标题:商业模式特点差异化 作者:廖翊翃 与友人吃饭聊起,他想在呆了10年的公司离职创业去。想说顺应潮流,开间自己向往已久的精品咖啡馆去。 在槟岛这一带,近几年来确实吹起了精品咖啡坊的潮流风,尤其在古迹区一带,随便数一数都超过十根手指,一点也不夸张。而这些咖啡坊都有各自的独特特色,当然也有的咖啡馆虽然拥有独特特色,但经营时间不长久,相继倒闭。 [...]
标题:紫牛奇遇记 – 制造广告及商品的差异化 作者:廖翊翃 试想你正处在蓝天白云、辽阔草原的国度中,进行你人生中第一次的背包旅行,你与同伴们出租了一辆四轮驱动车在野外草原上奔驰。尽入眼帘的是片一望无际的大草原、绿油油的草原与碧海蓝天,这可是美不胜收的完美结合啊! [...]
“REVENUE – [FIXED COSTS + VARIABLE COSTS] = PROFIT” Our business profit is derived from revenue minus cost, by applying the formula above, how can you save on certain costs in order to improve [...]
Should a customer is had decided to do business with you by buying some of your basic product, how can you encourage him/her to spend a little bit more with you? Bundling is maybe a fantastic way [...]
After getting a customer to purchase from you for the first time and I believed you would want the same customer to come back and do more business with you. Therefore all the customer’s [...]
Here I would like to share some of ideas, which you could use as reference to convert a prospect into a buying customer. Try Before You Buy
Generating leads means turning a suspect into a prospect. It sounds like a simple enough marketing strategy, but if you delve into it, you will find that most people commit the same common [...]
What I believed in business is that you don’t necessary need to be better than your competitors; you just need to be different. In marketing, being different goes a long way in identifying your [...]
Marketing has two main objectives. The first is to educate and second, to communicate your product to your customers. F.A.B. is a commonly used method to promote or market a product. The acronym [...]
What is a business? Why do people start a business? One of the best definitions of a business comes from Brad Sugars in his book Instant Cash flow. He defines a business as: A Commercial, [...]
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