Small Fish’s Business
Philosophy Blocks
In Small Fish’s Business
Philosophy, we believed a
business structure could be
divided into 8 different
pieces of blocks.
In Small Fish’s Business Philosophy, we believed a business structure could be divided into 8 different pieces of blocks.
Although each block has it own stand-alone functions, but it’s in fact interconnected among all the blocks.

1. Business Purpose
To begin with, we often ask business owner “WHY” you started your business? What problems you would like to solve for your customers? – If your purpose is clear then your customer will buy.

2. Business Model
After identifying the why, then the “WHAT” and “HOW” will kick in to get the ball rolling. The business model is where you defined what your business needs and how are you going to make it happen.

3. Business Goals
Setting up your business targets and goals for the next five years, and break in down into smaller pieces ranging from yearly, quarterly, monthly and even weekly. The action items need to be completed during this period of time.

4. Operation System
The next step is to setup the operational systems within your business. From marketing, sales, customer service, account, finance, production and so on.

5. Organization
A good business is all about having the right system with good people. To house these great people, we first need to have a firm organization structure. Starting from the organization chart, the reporting system, positional contract to the payroll scheme and etc.

6. People
Good people are the heart and soul of your business, what are some of the core values that inspire good people to come work for you? If you want to build a brand worth sharing start with “Culture”.

7. KPIs
This is where we measured the performances of our business. In order to get to where we want, we need to know where we are.

8. Milestones
The last block of the pieces, this is where we celebrate our business achievements. Should our business have achieved the business goals and targets we set earlier? Breaking a new high sales record, opening more new outlets or business expanded to a new market.