March 2017 – Small Fish Business

Posted March 29, 2017

Stop Branding your Brand, you have doing it all wrong – Part 3 / 4

People – The Drivers of Success About 85% of branding activities carried out today occur in our daily interactions (a tweet, a Facebook status update, a blog post, email, etc.). Everyday, [...]

Stop Branding your Brand, you have doing it all wrong – Part 2 / 4

Purpose – The BIG Idea It all starts with this question – Why did you start your business in the first place? While this is one of the most common questions that people will ask you about your [...]

Stop Branding your Brand, you have doing it all wrong – Part 1 / 4

The New Meaning of Branding a Brand In the past, branding was all about spending. The more you spend on advertising and marketing, the more you appear on the mass media, the more recognized you [...]