01 - 紫牛奇遇记 – 制造广告及商品的差异化
标题:紫牛奇遇记 – 制造广告及商品的差异化 作者:廖翊翃 试想你正处在蓝天白云、辽阔草原的国度中,进行你人生中第一次的背包旅行,你与同伴们出租了一辆四轮驱动车在野外草原上奔驰。尽入眼帘的是片一望无际的大草原、绿油油的草原与碧海蓝天,这可是美不胜收的完美结合啊! [...]
标题:紫牛奇遇记 – 制造广告及商品的差异化 作者:廖翊翃 试想你正处在蓝天白云、辽阔草原的国度中,进行你人生中第一次的背包旅行,你与同伴们出租了一辆四轮驱动车在野外草原上奔驰。尽入眼帘的是片一望无际的大草原、绿油油的草原与碧海蓝天,这可是美不胜收的完美结合啊! [...]
“REVENUE – [FIXED COSTS + VARIABLE COSTS] = PROFIT” Our business profit is derived from revenue minus cost, by applying the formula above, how can you save on certain costs in order to improve [...]
Should a customer is had decided to do business with you by buying some of your basic product, how can you encourage him/her to spend a little bit more with you? Bundling is maybe a fantastic way [...]
After getting a customer to purchase from you for the first time and I believed you would want the same customer to come back and do more business with you. Therefore all the customer’s [...]
Here I would like to share some of ideas, which you could use as reference to convert a prospect into a buying customer. Try Before You Buy
Generating leads means turning a suspect into a prospect. It sounds like a simple enough marketing strategy, but if you delve into it, you will find that most people commit the same common [...]
What I believed in business is that you don’t necessary need to be better than your competitors; you just need to be different. In marketing, being different goes a long way in identifying your [...]
Marketing has two main objectives. The first is to educate and second, to communicate your product to your customers. F.A.B. is a commonly used method to promote or market a product. The acronym [...]
What is a business? Why do people start a business? One of the best definitions of a business comes from Brad Sugars in his book Instant Cash flow. He defines a business as: A Commercial, [...]
One of the main reasons that we spend our precious time, money and effort in marketing is to create more happy customers. Where we want to educate and communicate our ideas to the right target [...]
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